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Dentsu Communications walks away with Schwabe account worth Rs 8 cr

Dentsu Communications walks away with Schwabe account worth Rs 8 cr

Author | exchange4media Mumbai Bureau | Thursday, Mar 15,2007 9:44 AM

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Dentsu Communications walks away with Schwabe account worth Rs 8 cr

Dentsu Communications, Delhi, has won the advertising duties of Schwabe, a homeopathy company. The size of the business is pegged at Rs 8 crore.

Commenting on the win, Ruchira Raina, Executive Director, Dentsu Communications, said, “We are extremely happy to have been assigned this prestigious business. It is a unique category and we are looking forward to creating some great work for Schwabe.”

Speaking about Dentsu’s appointment, Bharat Bhardwaj, Marketing Head, Schwabe, said, “This is for the first time in the world that a homeopathic company has entered into the OTC segment and we are happy to have them as an integral part of this path-breaking strategy. Out of the six agencies that pitched for the account, we found Dentsu’s umbrella branding strategy to be the most effective, innovative and flexible.”

Harish Arora, VP, Dentsu Communications, Delhi, added, “This is a category centered on trust. Homeopathy is not new to Indians but there has never been any formal communication to consumers. We therefore have the role of a pioneer-leader to play in the Schwabe communication.”

Tags: e4m

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