Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Communications walks away with Schwabe account worth Rs 8 cr

15-March-2007
Font Size   16
Dentsu Communications walks away with Schwabe account worth Rs 8 cr

Dentsu Communications, Delhi, has won the advertising duties of Schwabe, a homeopathy company. The size of the business is pegged at Rs 8 crore.

Commenting on the win, Ruchira Raina, Executive Director, Dentsu Communications, said, “We are extremely happy to have been assigned this prestigious business. It is a unique category and we are looking forward to creating some great work for Schwabe.”

Speaking about Dentsu’s appointment, Bharat Bhardwaj, Marketing Head, Schwabe, said, “This is for the first time in the world that a homeopathic company has entered into the OTC segment and we are happy to have them as an integral part of this path-breaking strategy. Out of the six agencies that pitched for the account, we found Dentsu’s umbrella branding strategy to be the most effective, innovative and flexible.”

Harish Arora, VP, Dentsu Communications, Delhi, added, “This is a category centered on trust. Homeopathy is not new to Indians but there has never been any formal communication to consumers. We therefore have the role of a pioneer-leader to play in the Schwabe communication.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...