Dentsu Communications, part of the Dentsu India Group, has strengthened its South India network with the commencement of operations in Kochi.
Rohit Ohri, Executive Chairman, Dentsu India Group termed the development part of the Group’s larger strategic plan of accelerated growth in India. “We’re now fully equipped to offer integrated communication services to all our clients in South India. Arijit Ray, CEO, Dentsu Communications; Suresh Mohan Kumar, National Planning Head and Ashwin Prathiban, Regional ECD (South) will drive this new initiative. I’m confident that under their leadership, we shall see a new spurt of growth in this region,” he added.
Commenting on the expansion and the South market, Arijit Ray said, “We are extremely upbeat about our operations in the South. The Bangalore operation is our largest and most integrated with three pillar clients – Toyota, Nissin and TVS. With a clear focus on building the Bangalore operation into a hub of excellence to cater to all markets in the South, the capability and talent building process is bearing fruit. With a fully integrated, Creative, Events, Media and PR Team, that has conceived and executed the Etios Motor Racing programme, the team is set to leverage integrated opportunities on current and potential clients. What is heartening is that we have been able to build our strategic integrated capabilities around our clients brand and business mandates.”
Ray further said that there is a lot of potential in Kochi. “Saji Jayakumar, our Kochi head, and his team will surely do everything to make it a stellar operation,” he added.
Ashwin Parthiban saw Dentsu’s Kochi presence offering exciting creative possibilities, and an interesting opportunity to work on a mix of both local and national brands that are based in Kerala. “Keralites have a rich story-telling culture, not to mention a very evolved appreciation of film, and this mix provides delightful creative inspiration,” he remarked.
“Our key differentiator would be our ability to conceive and deliver totally integrated communication solutions. Bangalore will continue to be the planning and creative hub, but we will tap into our teams’ local expertise to provide our clients with solutions that make a difference in the market place,” shared Suresh Mohan Kumar.