Top Story


Home >> Advertising >> Article

Dentsu Communications bags KEI Industries creative & media duties

Font Size   16
Dentsu Communications bags KEI Industries creative & media duties

Dentsu Communications has added another win to its kitty. In the wake of a multi-agency pitch, KEI Industries Ltd has decided to award its creative and media duties to the agency’s Delhi operations. Neither the client nor the agency divulged the account size of the business, nor the names of the other agencies in the fray.

Confirming the development, Gaurav Sahi, Head, Corporate Communications, KEI, said “We have been planning to come up with a comprehensive media and creative communication for our brand. With the selection of Dentsu, we have fulfilled our wish to have a full-service agency.”

As to what worked for the agency, Sahi said, “Dentsu Communication came out with the best of ideas to establish our brand and a commitment to provide us 360-degree solutions. The agency is expected to work both on corporate and individual products.”

Harish Arora, VP, Dentsu Communications, Delhi, commented, “This is a challenging new category that needs to communicate hi-tech, while retaining hi-touch in its communication to consumers. We will work some really interesting creatives to help the brand.”

KEI Industries is a player in the electrical power cable segment, manufacturing LT, HT, instrumentation and elastomeric cables since its inception. The company entered the domestic wiring segment with house-wires and flexibles. Products currently offered have product liability insurance cover and are available under the names of Homecab, Banfire, Conflame and Homesafe.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions