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Dentsu Communications bags Jayalakshmi Silks

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Dentsu Communications bags Jayalakshmi Silks

Dentsu Communications, Kochi has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks.

Govind Kamath, Managing Partner, Jalayalaksmi Silks on assigning the creative duties to Dentsu said, “We were looking at a total revamp of our brand communications and wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance, we have roped in Dentsu Communications.”

On winning the account, Arijit Ray, CEO, Dentsu Communications said, “We are delighted to have Jayalakshmi Silks on board. It is a brand of great repute in Kerala. We look forward to a partnership that will create a compelling proposition for the brand. I am sure Saji Jayakumar and team will make the most of this opportunity. With Jos Alukkas and Jayalakshmi Silks in our kitty, Saji and team at Dentsu Communications, Kochi have a great platform to build further.”

Considered to be one of Kerala's most prestigious clients, Jayalakshmi Silks currently has showrooms in Kochi, Kozhikode, Thrissur and Thiruvananthapuram. 

Suresh Mohan Kumar, National Planning Head, Dentsu Communications said, “Jayalakshmi is one of the strongest retail brands in Kerala. We are proud to partner them in taking the brand on its next level of growth.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.