Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Communications bags Jayalakshmi Silks

02-July-2013
Font Size   16
Share
Dentsu Communications bags Jayalakshmi Silks

Dentsu Communications, Kochi has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks.

Govind Kamath, Managing Partner, Jalayalaksmi Silks on assigning the creative duties to Dentsu said, “We were looking at a total revamp of our brand communications and wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance, we have roped in Dentsu Communications.”

On winning the account, Arijit Ray, CEO, Dentsu Communications said, “We are delighted to have Jayalakshmi Silks on board. It is a brand of great repute in Kerala. We look forward to a partnership that will create a compelling proposition for the brand. I am sure Saji Jayakumar and team will make the most of this opportunity. With Jos Alukkas and Jayalakshmi Silks in our kitty, Saji and team at Dentsu Communications, Kochi have a great platform to build further.”

Considered to be one of Kerala's most prestigious clients, Jayalakshmi Silks currently has showrooms in Kochi, Kozhikode, Thrissur and Thiruvananthapuram. 

Suresh Mohan Kumar, National Planning Head, Dentsu Communications said, “Jayalakshmi is one of the strongest retail brands in Kerala. We are proud to partner them in taking the brand on its next level of growth.”
 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.