Dentsu Communications’ Delhi office has won the creative duties of Luminous Power Technologies. The account size is expected to be in the region of Rs 6-8 crore.
“We have appointed Dentsu as the agency for Luminous brand. The decision was made after seeing their creative excellence and a proactive-high-involvement work style. They were able to come out with excellent concepts on a war-footing basis. We expect a very long lasting relationship with them in our endeavour to take Luminous as a brand to the next level,” said Sunil Bhalla, Director, Luminous Power Technologies.
Commenting on the account win, Harish Arora, Vice President, Dentsu Communications, Delhi, said, “Luminous is an interesting brand and the category itself is very challenging. We are in the process of creating some really strong thematic work for the brand.”
Luminous Power Technologies is into power electronics with a wide range of inverters and UPS systems with over 15 years of prominence in the Indian market.