Dentsu Communications has won a part of the creative mandate of MRF. The account win was the outcome of a multi-agency pitch process.
Ashwin Parthiban, Executive Creative Director, Dentsu Communications and Suresh Mohankumar, National Business Head, Dentsu Communications will lead the business.
Rohit Ohri, Executive Chairman, Dentsu India Group said, “We’re delighted with this opportunity to partner MRF in India. It’s not just a dream come true for us, but also an opportunity to rapidly scale up our operation in Chennai. Dentsu Communications and Dentsu Media will be working together to provide integrated communication solutions on the business.”
Dentsu Communications’ mandate is to create newer aspects of the brand for consumers to see it in a new light altogether.
Commenting on bringing onboard Dentsu Communications as a creative partner, Koshy Varghese, Executive Vice President – Marketing, MRF said, “At MRF we are looking at further consolidating our leadership position. We have plans to unveil new aspects of our brand to consumers. In this context, we needed a partner who has an understanding of the automotive segment, and is in a position to work closely with us to fulfill our objectives. Currently, Dentsu Communications meet this requirement of ours.”