Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu bags mandate of Mandom's Gatsby

10-June-2013
Font Size   16
Share
Dentsu bags mandate of Mandom's Gatsby

Dentsu Creative Impact and Dentsu Media have together bagged the creative and the media duty of Mandom Corporation’s Gatsby range of men’s grooming products.

On entering India and expanding the presence of the hair grooming brand in India, Takayuki Enomoto, Marketing Head, Mandom India said, “We are all very excited about launching Gatsby Water Gloss in India and starting our marketing activities in full swing with our brand ambassador Varun Dhawan. We plan to cultivate a ‘Hair Styling culture’ in India. We are looking forward to influencing young men through Varun and expect this association to boost the brand's visibility in India with the help of our creative partner Dentsu Creative Impact.”

After bagging the creative duties from the cosmetics and personal care products company, Tadashi Urashima, Chief Operating Officer, Dentsu Media said, “Partnering Mandom in the challenge to effectively access and engage with the trend-setting Indian youth is both, exciting and exacting work for Dentsu Media. It is an honour and pleasure to work with Mandom in communicating the emotion and passion of the Gatsby brand in this country, using an integrated Dentsu approach, with a cut-through campaign to deliver significant RoI.”

On getting the creative duties for the brand, Junichi Minohara, Chief Operating Officer, Dentsu Creative Impact said, “Excited, ecstatic and enthusiastic. It is a huge opportunity for us to partner a company such as Mandom Corporation in making a strong brand like Gatsby an even stronger player in the Indian market. The strength of this brand is immense in all countries where it is present, and we look forward to giving it the same stature in India as well.”

For the record, Mandom Corporation (India) is a wholly owned subsidiary of Japan-based Mandom Corporation that is engaged in manufacturing and selling men’s and women’s cosmetics. Mandom offers its products under the brand names Gatsby, Pucelle and F&F among others. The company operates its business mainly in Japan, Indonesia, and other countries and districts in Southeast Asia.

Tags Dentsu

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India