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Dentsu and OCA extend the Asian Games 2010 and 2014 deal

18-December-2006
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Dentsu and OCA extend the Asian Games 2010 and 2014 deal

Dentsu Inc and the Olympic Council of Asia (OCA) have announced that continuing on from the 15th Asian Games in Doha, Qatar, currently in its concluding stages, an agreement has been reached under which Dentsu would maintain its position as the exclusive worldwide marketing and broadcasting rights agent for the 16th Asian Games in 2010 in Guangzhou, China, and the 17th Asian Games in 2014.

Dentsu was the sole marketing and broadcasting rights agent for the 15th Asian Games in Doha, Qatar, which attracted extensive television coverage. Total broadcast time is expected to exceed 3,000 hours around the world, while the cumulative television audience is expected to be 5.1 billion people. OCA has praised Dentsu’s work for the event as “the best marketing the Asian Games has ever had”.

Dentsu plans to begin marketing activities for the 16th Asian Games in 2010 and the 17th Asian Games in 2014 soon.

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