As a commitment to corporate responsibility progamme, Dentsu Aegis Network celebrated an initiative, titled ‘One Day for Change’, across its offices in Mumbai, New Delhi, Bangalore and Chennai on July 4, 2014.
The objective of this initiative was to positively impact the communities and bring a smile on their face. Approximately 1,200 employees from Dentsu Aegis Network offices across India spent their day visiting child welfare homes, ashrams, and old age homes to fill some happiness in these individual’s lives.
Dentsu Aegis Network - Mumbai, in association with the NGO, Kindness Unlimited, distributed raincoats, ponchos and chocolates to various communities – right from traffic policemen to dabbawalas to hawkers, workers and labourers. Dentsu Aegis Network - New Delhi employees visited Ananda Ashram (a home for mentally and physically challenged orphan boys), whereas Dentsu Aegis Network - Gurgaon team visited the Aravali Biodiversity Park and conducted a cleaning and plantation drive. Similarly, Dentsu Aegis Network - Bangalore visited two homes for children – VRR Surabhi Children’s Home and Surabhi Vasathe Shale, shared a meal with them and conducted a plantation drive in their premises, whereas Dentsu Aegis Network - Chennai employees visited Vishranthi Old Age Home and provided lunch to the people there.
Commenting on the initiative, Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network said, “It is always good to share and give back to the society. At Dentsu Aegis Network, it is our initiative to encourage all employees to give one day of their time to support a cause or charity. The same has been well received by the Dentsu Aegis Network family. Be it appreciating the hard work of people in Mumbai or spreading cheer at old age homes and ashrams in other locations, every Dentsu Aegis Network champion has made a huge effort to execute this initiative.”