Top Story


Home >> Advertising >> Article

Dentsu Aegis Network spreads kindness with 'One Day for Change'

Font Size   16
Dentsu Aegis Network spreads kindness with 'One Day for Change'

As a commitment to corporate responsibility progamme, Dentsu Aegis Network celebrated an initiative, titled ‘One Day for Change’, across its offices in Mumbai, New Delhi, Bangalore and Chennai on July 4, 2014.

The objective of this initiative was to positively impact the communities and bring a smile on their face. Approximately 1,200 employees from Dentsu Aegis Network offices across India spent their day visiting child welfare homes, ashrams, and old age homes to fill some happiness in these individual’s lives.

Dentsu Aegis Network - Mumbai, in association with the NGO, Kindness Unlimited, distributed raincoats, ponchos and chocolates to various communities – right from traffic policemen to dabbawalas to hawkers, workers and labourers. Dentsu Aegis Network - New Delhi employees visited Ananda Ashram (a home for mentally and physically challenged orphan boys), whereas Dentsu Aegis Network - Gurgaon team visited the Aravali Biodiversity Park and conducted a cleaning and plantation drive. Similarly, Dentsu Aegis Network - Bangalore visited two homes for children – VRR Surabhi Children’s Home and Surabhi Vasathe Shale, shared a meal with them and conducted a plantation drive in their premises, whereas Dentsu Aegis Network - Chennai employees visited Vishranthi Old Age Home and provided lunch to the people there.

Commenting on the initiative, Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network said, “It is always good to share and give back to the society. At Dentsu Aegis Network, it is our initiative to encourage all employees to give one day of their time to support a cause or charity. The same has been well received by the Dentsu Aegis Network family. Be it appreciating the hard work of people in Mumbai or spreading cheer at old age homes and ashrams in other locations, every Dentsu Aegis Network champion has made a huge effort to execute this initiative.”

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.