Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Aegis Network rebrands Dentsu Branded Agencies

09-August-2016
Font Size   16
Dentsu Aegis Network rebrands Dentsu Branded Agencies

Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies. One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and DentsuWebchutney remain unchanged.

Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network, India & South Asia said, “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”   

Commenting further on the change, Ashish Bhasin said, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

There is no change in the leadership or staff of each of the individual units. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as President and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the Group Executive & Strategy Officer of Dentsu Branded Agencies, India.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business