Dentsu Aegis Network today announced the acquisition of Perfect Relations Group, one of the largest public relations (PR) groups in India, to become a member of Dentsu Aegis Network India, retaining its branding. This addition will strengthen Dentsu Aegis Network’s overall communications offering in this rapidly growing market.
Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering a full suite of core PR services including corporate reputation management, brand and marketing communications, media management and crisis management.
Perfect Relations Group services Fortune 500 companies and industry leaders including Coca-Cola, Nokia, Airtel and Honda across diverse sectors. Today the Group comprises Perfect Relations, Accord Public Relations, Image Public Relations, Imprimis Life PR, India Media Monitor and Buzz.
Joining the Dentsu Aegis leadership team are Group Managing Director Dilip Cherian and CEO of Perfect Relations Group Pradeep (Bobby) Kewalramani who will report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “The PR segment in India is forecast to grow at double digits annually and having a scaled business that is well integrated to our company enables us to build on our overall strength and reputation in the market. With Perfect Relations Group’s strong quality management and established digital capabilities, we are well positioned to support our clients in an increasingly convergent environment in the country.”
Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia, added: “The joining in of Perfect Relations Group moves us a huge step closer towards achieving our mission of being the second largest group in this business in India. PR is an important and integral part of the advertising and communications business in India and the expertise that they bring will strengthen our offering. Perfect Relations Group is the perfect addition to Dentsu Aegis Network India in representing us in the segment, and we look forward with excitement to having them on board.”
Dilip Cherian, Managing Director of Perfect Relations Group and Pradeep (Bobby) Kewalramani, CEO of Perfect Relations Group said jointly, “In order to accelerate growth and tap into the latest global platforms and tools, we wanted to partner with a great global network. A good cultural and strategic fit is a top priority in making the decision on who we would like to join. We are very pleased that Dentsu Aegis Network is our choice partner in taking Perfect Relations Group and our spectacular team to the next level.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking