Dentsu Aegis Network has announced the appointment of Haresh Nayak as Regional Director for out-of-home (OOH) specialist Posterscope in Asia Pacific. Nayak will report to Annie Rickard, Global CEO, and Ashish Bhasin, who will take on the role of Chairman of Posterscope and PSLive Asia Pacific, along with his other responsibilities as Chairman and CEO, Dentsu Aegis Network South Asia.
As Managing Director of Posterscope India, Nayak built it from a start-up to a market leading player in just six years, and a significant profit contributor to the Group’s Indian business. He will continue with his responsibilities in India, but will work across the region to ensure Posterscope has a consistent proposition with market leading products and a maximised trading position.
Nick Waters, CEO, Dentsu Aegis Network Asia Pacific said, “Haresh has a proven track record of success in his home market of India. He’ll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management.”
“Posterscope is a real driver for the business in India and the appointment of Haresh to the role of Regional Director is a really positive step for the brand. Working closely with Haresh, we aim to really maximise our specialist advice and products to give great value to our clients,” added Ashish Bhasin, Chairman, Posterscope and PSLive Asia Pacific and Chairman & CEO, Dentsu Aegis Network South Asia.
On his new role, Nayak, Regional Director, Posterscope Asia Pacific said, “I am extremely delighted to take on this role. Posterscope in the region has a strong presence and I am looking forward to building on this and offering clients specialized and differentiated out-of-home offerings.”
Nayak has spent over 15 years in the OOH and media industry and has broad experience in OOH, retail, research and management. He started his career at Prime Outdoors (a division of Primetime-IP Media Services). Prior to joining Posterscope India, he held the position of Business Director and National Buying Head at Aaren Initiative. Under his leadership, Posterscope Group launched Posterscope India in 2008.