The Dentsu Aegis Network has joined ITC’s roster of agencies, ITC is one of India's foremost multi-business enterprise, some of its verticals include, cigarettes & cigars, foods, lifestyle retailing, personal care, education and stationery, safety matches, and agarbattis.
Dentsu Aegis Network’s digital agencies will be handling the digital work including digital creative, digital media , web , social, for ITC ‘s personal care vertical which includes well- known brands like Vivel, Fiama di Wills, Shower to Shower and Savlon to name a few. DAN is said to have started work on this over a month ago.
Madison is ITC’s media agency on record.
Our typical marketing budget is usually 10 per cent of the topline spend
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