Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Aegis Network joins ITC’s roster of agencies

17-June-2016
Font Size   16
Share
Dentsu Aegis Network joins ITC’s roster of agencies

The Dentsu Aegis Network has joined ITC’s roster of agencies, ITC is one of India's foremost multi-business enterprise, some of its verticals include, cigarettes & cigars, foods, lifestyle retailing, personal care, education and stationery, safety matches, and agarbattis.   

Dentsu Aegis Network’s  digital agencies will be handling the digital work including digital creative, digital media , web , social, for ITC ‘s personal care vertical which includes well- known brands like Vivel, Fiama di Wills, Shower to Shower and Savlon to name a few. DAN is said to have started work on this over a month ago. 

Madison is ITC’s media agency on record.

Tags ITC Madison

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking