Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Aegis Network India hosts annual conference in Hong Kong

28-January-2016
Font Size   16
Share
Dentsu Aegis Network India hosts annual conference in Hong Kong

In a bid to further enhance an integrated collaboration between its units, Dentsu Aegis Network (DAN) recently held its annual One-DAN India conference in Hong Kong. With more than 650 managers participating in the programme, the One-DAN conference is the largest overseas training conference ever held by any marketing communications group from India. The conference was woven around the group’s One P&L approach, which fosters collaboration.

 The three-day conference saw the exchange of leading-edge ideas from the different units of Dentsu Aegis Network India. These included the creative units led by the Dentsu branded creative agencies (including Taproot Dentsu and Dentsu Webchutney), the media units including Carat, Dentsu Media and Vizeum, the digital agencies including Isobar, iProspect and WATConsult, the out of home agencies including Posterscope and Milestone Brandcom, and the events & activation units including Fountainhead.

 Interactions revolved around industry-leading collaboration to deliver three key outcomes for clients: efficiency, effectiveness, excellence. In an era where clients face immense pressures on growth and profitability, Dentsu Aegis Network is evolving newer models of optimization that make the most of every marketing dollar for clients. At a time when choice and control are increasingly in the hands of consumers, clients necessarily need their marketing communications to be more effective than ever. The delivery of such effectiveness along with constantly raising the bar on excellence is where the network is uniquely positioned to innovate the way brands are built.

 To this end, as both recognition and motivation for work that truly puts the client at the center of all integration, the first One-DAN Awards for Excellence were awarded to the most outstanding talent from across DAN India. The second evening was rounded off by a party of equally happy proportions, celebrating the achievements in the present and the possibilities of the future.

 The conference finale was a three-hour long Open House where questions and issues were raised  and tackled by the Executive Council of Dentsu Aegis Network India. From critical issues like commuting and flexi-time that impacted productivity, to future-shaping topics like women in leadership and the road map to true collaboration.

Speaking about this recent conference, Ashish Bhasin, Chairman and CEO Dentsu Aegis Network South Asia, said, “Our goal of making Dentsu Aegis Network India the #2 communications group in India by end-2017 will only be made possible when every one of our 2000 plus people across DAN India make it their mission to collaborate and relentlessly help their clients win in the market. That is what One-DAN is all about, and that is what we emphasized upon the most in Hong Kong.”

Dentsu Aegis Network is home to 17 market-leading brands across creative, media, digital & performance marketing, out-of-home, and events & activation in India.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India