The exchange4media Group’s Media ACE Awards were hosted in Mumbai recently. Of the ten award categories, Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network took home the Radio City Hallmark Award of the Year, which aims to recognise the CEO/Chairperson/Head of the Network of agencies who has contributed to the growth of their company, and the industry at large.
Speaking about his win, Ashish Bhasin said, “This means a lot to me because everyone knows that our group has had a chequered history. In 2008 when I took over, Carat had roughly about 40-45 people. Today we are 1700 people strong and we have the entire gamut of all our global brands represented here, whether it is Isobar, iProspect, Posterscope, Vizeum, Carat and all the Dentsu brands also, which have now come together. It has been a tremendous journey for us; we’ve moved through a lot of difficulties from being nobody in the market to now being the fastest growing agency group for two years in a row.”
He went on to add, “It really means a lot when it does get recognised because the journey obviously is full of a lot of challenges and obstacles so these milestones make you feel that it’s worthwhile.”
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The exchange4media Group’s Media ACE Awards initiative is an attempt to recognize Indian media agencies for their work and contribution to the Indian media industry. In its inaugural year, the Media ACE Awards took the first step with media service brands. The award-winning work in this area demonstrated leadership and direction that has helped in moulding the nation’s media landscape. Geetu Verma, Executive Director- Food & Refreshments, Hindustan Unilever Limited, was the Jury Chair for the Awards this year.