Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Aegis Network appoints Shripad Kulkarni to lead Vizeum in India

09-July-2015
Font Size   16
Share
Dentsu Aegis Network appoints Shripad Kulkarni to lead Vizeum in India

Vizeum India, the media agency from the Dentsu Aegis Network, has roped in Industry veteran Shripad Kulkarni as the Managing Director. Kulkarni will report to Ashish Bhasin, Chairman & CEO Dentsu Aegis Network, South Asia and will join the Dentsu Aegis Network India Executive Council.


Meanwhile, S Yesudas will now focus on content and analytics, something that he is extremely passionate about, while continuing to report to Ashish Bhasin.

With more than 25 years of experience across various media specializations, Kulkarni has worked in agencies such as Carat, Contract, Clarion and O&M. Prior to joining Vizeum, Kulkarni was CEO - Allied Media, a Percept Group company. Kulkarni, who serves on the Board of MRUC, was the founding CEO of Allied Media. An MBA from JBIMS, he also holds a Master’s Degree in Statistics and a Diploma in Operations Research. He is also a well-known trainer and ran a media school prior to joining Allied Media.


Commenting on the appointment, Ashish Bhasin, Chairman & CEO Dentsu Aegis Network said, “I am very pleased to welcome Shripad as the MD of Vizeum India. With the wealth of experience that he brings in and the thorough knowledge of the business that he has, I am sure Vizeum India will touch new heights under his leadership.”


“I also want to thank Yesudas for the great job that he has done in helping start Vizeum operations in India from the scratch and bringing the agency to the level, at which it is today. I have no doubts that he will equally excel in the new opportunities. Shripad now has a great platform to take Vizeum India to the next orbit because our ambitions for Vizeum India are tremendous,” he added.


“I am really happy to be leading Vizeum India. The sheer dynamism of Vizeum as a brand excites me. The One P&L philosophy of the Dentsu Aegis Network opens great opportunities for us and will help push Vizeum to the next level,” said Shripad Kulkarni, MD - Vizeum India.


Some of the clients that Vizeum handles in India include BMW, Lotus herbals, TI Cycles, MTV, Hindware,  Jet Airways, Allied Blenders and Distillers, Luxor and HDFC Bank  amongst others.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

Of the 116 upheld ads, the majority belonged to healthcare and education

The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast