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Dentsu’s design arm ‘iki’ bags Rs 10-cr art d’inox account

10-August-2007
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Dentsu’s design arm ‘iki’ bags Rs 10-cr art d’inox account

iki, the design agency of Dentsu India, has bagged the design and communication duties of art d’inox, the lifestyle products division of Jindal Stainless Ltd. Sources close to the development have pegged the account size in the region of Rs 8-10 crore.

Deepika Jindal, Managing Director, art d’inox, said, “iki was our choice for a creative agency as it has the kind of product sensitivity that a young and premium brand like ours requires. The agency has its marketing know-how in place, and therefore we believe it would deliver results.”

“We are proud and privileged to have art d’inox as one of the first clients for iki. The brand has the kind of design needs that we excel at. It is our task to help take art d’inox to an iconic status. It is already an innovator-leader and we hope we shall contribute to its further pre-eminence in the market place,” said Gullu Sen, Chairman, iki. Masahara Fukada, Executive Creative Director, iki, who is on secondment from Dentsu Inc., Tokyo, will lead the creative team on the account.

Since this is a design assignment, media billings do not really count, though iki’s media associate Media Cubic, which is part of Dentsu Media, will handle all media releases.

“We are on the verge of signing up a very interesting hotel assignment. More and more clients today want global quality design at their doorstep, and iki is uniquely placed to provide these services,” added Sen.

Iki, which means ‘chic’ in Japanese, was launched in April this year by Dentsu India. iki is a creative boutique that focusses on high-end graphics and integrated design services including web and digital design, retail and packaging design, space and exhibition design, as well as specialised application design in specific verticals.

art d'inox is a range of lifestyle product offerings in stainless steel. The name essentially means ‘the art of stainless steel’ and the brands has a range of tableware; serving ware like beverage sets, dining sets, fruits bowl, platters; photo frames; and office and home accessories. Besides, there is also a fusion of steel with materials like leather, ceramics, glass and bone china.

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