Delphi Corporation, a leading player in automotive systems and components, has signed an agreement with WorldSpace Inc, the only global satellite radio broadcaster spanning India and China, to make mobile satellite radio available in Asia.
The companies will launch and market Delphi-WorldSpace mobile satellite audio receivers in India, and subsequently plan to expand the product's availability in China. The product is expected to be available in the Indian market in the first half of 2006.
According to the agreement, Delphi will provide the hardware that will deliver uninterrupted access to the WorldSpace satellite radio network, which offers over 35 radio stations in the Indian market.
Digital satellite programming offered by WorldSpace includes a combination of news, sports, music, brand name content and education programming developed by WorldSpace itself or provided through sources such as BBC and CNN International.
Delphi-WorldSpace mobile satellite radio receivers will be designed to receive and decode the WorldSpace satellite signal seamlessly throughout India and, eventually, in other markets where WorldSpace service is available.
Dominic Seto, Managing Director, Asia Pacific of Delphi Product and Service Solutions, said that he expected the Delphi-WorldSpace Mobile Satellite Radio to fundamentally transform the mobile listening experience in India.
“With our product, Indian listeners can expect better sound quality than they are used to with conventional AM/FM equipment, as well as a greater variety of programming. Delphi-WorldSpace mobile satellite audio will deliver clear, digital-quality sound and dramatically expand the array of choices for the Indian market – from five or six FM channels to dozens of news and entertainment options,” he elaborated.
As the next step forward, the agreement between Delphi and WorldSpace aims to expand the reach of satellite radio in new global markets. “This move supports Delphi’s global strategy to bring consumer electronics products into every region of the world,” said Joseph A Damato, Director-Consumer Electronics, Delphi Product and Service Solutions.
“We are the market leaders in this arena in North America and this agreement expands our reach in this fast-growing consumer electronics category,” he added.