Delhi Transport Corporation (DTC) is scouting for a creative partner and has called for a pitch. Agencies that are empanelled with the Directorate of Information & Publicity (DIP) are eligible to take part in this pitch. It is learnt that some government agencies are also taking in the pitch. The account size has been pegged at Rs 1 crore. This is the first time that DTC is roping in a creative agency.
A tender was floated in the first week of March 2009. Senior sources close to development have confirmed the news. The presentations are expected to take place next week.
The creative agency/ agencies will be doing the branding of the DTC buses and as well as bus stops. A major part of the work will also involve outdoor hoardings.