Delhi is set to get its new Ad Club. The initiative is led by Prathap Suthan, National Creative Director, Cheil Communications. The club currently goes with a temporary name of ‘The Delhi Alternative’. According to Suthan, “Delhi being one of the major advertising hubs, deserves to have an ad club or forum to provide feedback to industry and lead the industry higher.”
The news of an Ad Club coming up in Delhi has been doing rounds for the past six months. The Club and its founding members are yet to have a formal meeting to decide on various agendas for the Club. Delhi already has a Delhi Ad Club, however, The Delhi Alternative promises to create a new space for itself.
Suthan has been quoted as saying on a popular social networking site, “We need the help and support of all of you to make this become the brightest forum in Indian advertising. There's no point in trying to be a wannabe. We need to redefine what an Ad Club can bring to the industry. Not just another awards festival. But something that constantly and continuously adds to our calibre and skills. I think Delhi advertising people deserve to have and belong to a Club that's on top on the list. Nothing lesser.”
“As of now, we have an initial working group to get things going. Most of them bring enough and more credibility and national stature to the table. Will share all the names soon,” Suthan added.
The Delhi Alternative is said to come with the big names in the ad world and a promise to be clean, transparent and enriching.