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Delhi-based Vermillion Communication bags four new accounts

Delhi-based Vermillion Communication bags four new accounts

Author | Pallavi Goorha | Tuesday, Feb 28,2006 7:43 AM

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Delhi-based Vermillion Communication bags four new accounts

Delhi-based Vermillion Communication has bagged four creative accounts – Ion Exchange, Home Store India Ltd brands (Sabka Bazar, Store 99 and THS), Solo Filex Systems and Radisson MBD.

Commenting on the wins, Vermillion Communication Account Director, Saurabh Thakur, said, “We are happy to bag these accounts and started the work on these accounts recently.”

Ion Exchange India, manufacturer of Zero B RO Water Purifier, is into water treatment and is today a well-known company in water and environment management with a strong international presence. The account was bagged in a multi agency pitch and is pegged at Rs 5 crore.

Thakur said, “We have identified a lot of things for the brand. We are also planning communication around water treatment quality and the process involved.”

Vermillion has also bagged the Rs 4 crore account of Home Store India Ltd, which includes brands like Sabka Bazar, Store 99 and THS (The Home Store). Sabka Bazar and THS move to Vermillion from Triton. While Sabka Bazaar is a Delhi-based supermarket chain, currently operating 25 stores all across the NCR, THS, formerly known as The Home Store, is a chain of stores lifestyle and home accessories products. Store 99 is a discount store where products are sold in denominations of Rs 29, Rs 49, Rs 79 and Rs 99.

“We are enhancing the brand and working on their affordability factor,” Thakur said.

He added, “We have also bagged the creative duties for Solo Filex Systems Pvt Ltd, which manufacturs polypropylene files, folders, tabletop accessories other stationery items. The Solo brand is synonymous with world-class plastic files and folders. The account is worth Rs 70 lakh. We would be working on their corporate brand identity.”

Another creative account bagged by Vermillion is that of Radisson MBD, which is a franchisee awarded to Delhi-based MBD Group by the Radisson chain of hotels. MBD Group is into books and the hospitality business. Thakur said, “Since Noida is a growing hub, we are handling their corporate account and giving a stylish feel to the brand. The account size is worth Rs 50 lakh.”

Vermillion Communication was incorporated in May 2005 and is headed by CEO Deepak Hiremath. The agency is headquartered in Delhi. The other clients in the agency’ roster include Diwansaheb, Vallatro, a Spanish company is which is into porcelain sculptures, Ritu Wear, CTC Mall, Ultrafresh Kitchen Chimney, Seasons Furnishings, and Indosillicon, among others.

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