Top Story


Home >> Advertising >> Article

Delhi Ad Club resurrects its tribute to creative excellence

Font Size   16
Delhi Ad Club resurrects its tribute to creative excellence

To accolade the creative genius, Delhi Ad Club is back again with a host of awards paying tribute to advertising excellence. Come April 7, a galaxy of advertising and media professionals along with corporate bigwigs will galore at Hotel Ashok, New Delhi, celebrating the rebirth of the DAC Award after two years of hibernation.

And, the man behind the show, VK Chopra, Honorary Secretary, DAC, is busy to make his brainchild a runaway success. “This is the 9th award ceremony and we are putting our best to make it a big event,” he said. There was palpable confidence in his voice.

The Rs 15-lakh event will honour advertising agencies and professionals from the ad world in 30 different categories. “The most interesting is our cash award,” Chopra continued, “There will be two Rs 20,000-awards for the best creative director and the best copy writer.”

In order to maintain transparency in judgement, the organiser has formed a 40-member panel of juries. As Chopra said, the panel would comprise a number of advertising professionals, corporate and marketing top honchos, media personalities, photographers, cartoonists, creative biggies and people from associated fields. The 500-plus-member advertising club, run by a host of professionals from different advertising agencies and media organisations, has restrained from incorporating any Board Member to the panel of judges. “We want a zero-bias judgement with maximum transparency in the selection procedure,” he added.

The entire selection procedure is divided in six sessions – to be covered in three days and, a board of six judges would be dedicated for each category, Chopra said. The ad club would salute an agency chosen on the basis of creatives, marketing and overall success with the Advertising Agency of the Year award.

While Rajasthan Patrika has extended its support to be the main sponsor of the event, a host of other print media groups have come up to sponsor the different awards that include both – print and television commercials.

Chopra sounded highly optimistic about today’s trend in advertising. “With more and more multinationals coming into the field, Indian advertising has experienced a massive change. Now, it has a global look with a local perspective that can compete internationally,” he responded.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends