To accolade the creative genius, Delhi Ad Club is back again with a host of awards paying tribute to advertising excellence. Come April 7, a galaxy of advertising and media professionals along with corporate bigwigs will galore at Hotel Ashok, New Delhi, celebrating the rebirth of the DAC Award after two years of hibernation.
And, the man behind the show, VK Chopra, Honorary Secretary, DAC, is busy to make his brainchild a runaway success. “This is the 9th award ceremony and we are putting our best to make it a big event,” he said. There was palpable confidence in his voice.
The Rs 15-lakh event will honour advertising agencies and professionals from the ad world in 30 different categories. “The most interesting is our cash award,” Chopra continued, “There will be two Rs 20,000-awards for the best creative director and the best copy writer.”
In order to maintain transparency in judgement, the organiser has formed a 40-member panel of juries. As Chopra said, the panel would comprise a number of advertising professionals, corporate and marketing top honchos, media personalities, photographers, cartoonists, creative biggies and people from associated fields. The 500-plus-member advertising club, run by a host of professionals from different advertising agencies and media organisations, has restrained from incorporating any Board Member to the panel of judges. “We want a zero-bias judgement with maximum transparency in the selection procedure,” he added.
The entire selection procedure is divided in six sessions – to be covered in three days and, a board of six judges would be dedicated for each category, Chopra said. The ad club would salute an agency chosen on the basis of creatives, marketing and overall success with the Advertising Agency of the Year award.
While Rajasthan Patrika has extended its support to be the main sponsor of the event, a host of other print media groups have come up to sponsor the different awards that include both – print and television commercials.
Chopra sounded highly optimistic about today’s trend in advertising. “With more and more multinationals coming into the field, Indian advertising has experienced a massive change. Now, it has a global look with a local perspective that can compete internationally,” he responded.