The Delhi Ad Club recently organised its annual Awards, titled ICE (Indian creative excellence), in the Capital. Rediffusion DY&R swept the Awards with 11 metals and was also declared the Agency of the Year, followed by Mudra, Percept H and Dentsu Marcom.
Rediffusion DY&R bagged Awards in the consumer durables category for RSG Infotech (press), automotive and accessories category for General Motors-Chevrolet Tavera (press) and business products and services for Airtel Mobile services (TV/cinema). Preeti Verma got the prize for Best Art Director. Rajat Dawar got an award for the Copywriter of the Year. They were also the winners for the outdoor category for PVR Cinemas.
Each category comprised three sub-categories of awards –press, TV/cinema and advertising campaign. Winners and runner-ups were selected for each of the sub-categories.
Mudra and Percept H bagged nine Awards each, while Dentsu Marcom got eight awards.
Hakuhodo Percept and K-Factor won three awards each. Publicis India, Everest Brand Solutions, Saatchi & Saatchi and Span Communications received two awards each. RK Swamy/BBDO, Interface Communication, Innocean Worldwide, Euro RSCG, TBWA, Dmas Communications and Usha Kaal bagged one award each.
Mudra won an Award in the food and beverages category for Dhara Kachi Ghani (TV/cinema) and media category for HBO-Monster Slayer Werewolf (press). Percept H received awards in the food and beverages category for Peprico Red Pepper Sauce (press) and media category for CNBC-Storyboard (TV/cinema).
Dentsu Marcom managed to bag awards in services for the household sector category, both for press and TV/cinema. Moreover, the agency won the award for the best campaign of the year, as well as the best advertising campaign for a Delhi client.
Hakuhodo Percept won awards for their work for Sony Cybershot digital still camera and Maruti Suzuki WagonR, in the homes/décor/leisure, and automotive and accessories categories for TV/cinema.