Tanishq is out with a TVC for The Jewels of Royalty collection featuring brand ambassador Deepika Padukone. It shows how Deepika is fascinated by layered waterfall diamond necklace because it reminds her of the time she spent as royalty while filming for a movie.
While she successfully wraps up a film shoot and walks out of the set, there is a sense of nostalgia that she feels. While reminiscing the past few months she spent playing a queen, she is also trying to accept that the end of the shoot means giving up on the magnificent, royal life that she was living until now. As she gazes at herself in the mirror, she requests the executive to let her buy the necklace for herself at that very instant to cherish the memory and to continue feeling special and royal. The executive responds saying a queen cannot be denied of her wish and makes Deepika feel like a queen all over again.
Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “Throughout time, women are known to remember important dates and memories. As a category, jewellery has always been one to which fond memories and great stories are commonly associated. In our latest film for the Jewels of Royalty collection, we bring alive this emotion in a different story, featuring Deepika Padukone. The film showcases her fondly remembering the time spent portraying the role of a queen. We believe that the pieces from this collection will create a special place in the minds of our consumers; one that they will cherish and create memories with.”
Rajesh Ramaswamy, Executive Director, Lowe Lintas, adds, “We have always explored and borrowed stories from Deepika’s real life. And while earlier we explored her relationships with her family and colleagues, this time we decided to show her as an actress behind the scenes. The jewellery is inspired by Indian royalty and we knew that Deepika is to play a queen in her upcoming movie. We found a nice connection in the fact that though the collection is largely traditional, this would make the story a lot more contemporary. In the film, we’ve tried to express what feeling of being a Queen could be, even for Deepika who’s a huge celebrity herself.”
Hari Krishnan, President, Lowe Lintas, said, “Tanishq makes a woman feel extra special. We’ve tried to amplify that with an interesting use of a celebrity brand ambassador.”
Deepika Tewari, General Manager- Marketing
Avni Mooljee – Brand Manager
Raghuvar Seth – Brand Manager
Agency Credits- Creative: