Top Story


Home >> Advertising >> Article

Deepika's brush with royalty...

Font Size   16
Deepika's brush with royalty...

Tanishq is out with a TVC for The Jewels of Royalty collection featuring brand ambassador Deepika Padukone. It shows how Deepika is fascinated by layered waterfall diamond necklace because it reminds her of the time she spent as royalty while filming for a movie. 


While she successfully wraps up a film shoot and walks out of the set, there is a sense of nostalgia that she feels. While reminiscing the past few months she spent playing a queen, she is also trying to accept that the end of the shoot means giving up on the magnificent, royal life that she was living until now. As she gazes at herself in the mirror, she requests the executive to let her buy the necklace for herself at that very instant to cherish the memory and to continue feeling special and royal. The executive responds saying a queen cannot be denied of her wish and makes Deepika feel like a queen all over again.


Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “Throughout time, women are known to remember important dates and memories. As a category, jewellery has always been one to which fond memories and great stories are commonly associated. In our latest film for the Jewels of Royalty collection, we bring alive this emotion in a different story, featuring Deepika Padukone. The film showcases her fondly remembering the time spent portraying the role of a queen. We believe that the pieces from this collection will create a special place in the minds of our consumers; one that they will cherish and create memories with.”  

Rajesh Ramaswamy, Executive Director, Lowe Lintas, adds, “We have always explored and borrowed stories from Deepika’s real life. And while earlier we explored her relationships with her family and colleagues, this time we decided to show her as an actress behind the scenes. The jewellery is inspired by Indian royalty and we knew that Deepika is to play a queen in her upcoming movie. We found a nice connection in the fact that though the collection is largely traditional, this would make the story a lot more contemporary. In the film, we’ve tried to express what feeling of being a Queen could be, even for Deepika who’s a huge celebrity herself.”

Hari Krishnan, President, Lowe Lintas, said, “Tanishq makes a woman feel extra special. We’ve tried to amplify that with an interesting use of a celebrity brand ambassador.”


Client Credits: 

Deepika Tewari, General Manager- Marketing

Avni Mooljee – Brand Manager

Raghuvar Seth – Brand Manager 


Agency Credits- Creative: 

Arun Iyer

Rajesh Ramaswamy

Ujjwal Kabra 

Indrasish Mukherjee

Adarsh Atal

Rexina Devraj

Poonam Nandivadekar

Pradhumn Acholia



Hari Krishnan

Sudhir Rajashekharan

Bhupender Agarwal

Aditi Prabhakar 

Vishwanath R

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...