Innerwear and sportswear brand, Bodycare recently launched Body X. This new range of premium men innerwear boasts of superior quality and designs making it stay ahead of competition in the cluttered segment.
Sanjay Dawar, MD, Bodycare Creations said that the brand’s success is due to the product’s unmatched quality and an equally great marketing and communication strategy.
Conceptualised and executed by Decomplex Marketing, the ‘Seriously X-Rated’ campaign was given shape after a thorough analysis and understanding the communication for all the major brands available in India in the same segment. The entire project, including an international shoot, was delivered by Decomplex to their client within nine days.
Varun Kapoor, Business Head – Decomplex Marketing, said, “This was an operational challenge for us and the team relooked at the complete production plan. To deliver a project of this large scale in nine days is an amazing feat.”