The Radio and Television Advertising Practitioners Association of India Ltd (RAPA) has extended the deadline for submitting nominations for the 33rd All India RAPA Awards to April 5. The extension is due to the enthusiastic response as well as the public holidays of Eid-e-Milad, Good Friday and Holi during this week.
Every year, RAPA honours outstanding creative work in radio and television. Initially, it acknowledged creative excellence in only radio, however, television was included in the scope of the Awards in 1981. All work telecast between January 1, 2007 and December 31, 2007 are eligible for nomination. However, the telecast criterion is not applicable to documentaries. Nevertheless, the work should be produced between January 1, 2007 and December 31, 2007, and has to be produced in India.
There are a total of 63 Awards, including nine Awards in the Radio category in each language and six more for all languages combined. There are two Awards in the Television advertising category in each language and nine Awards for all languages combined. There are 11 Awards in the Television Production category in each language and 18 Awards in all languages combined. There are special RAPA Awards for all round contribution to Radio and Television; Outstanding Voice Performance; Best Performance on TV for male and female; Campaign of the Year on TV and on Radio; and Outstanding Copywriter.
Viresh Chaddha, Chairman, RAPA Awards Committee, said, “The RAPA Awards are one-of-a kind as they honour creative excellence in radio and television in all the Indian languages, including Hindi and English. We have received enthusiastic response and have extended the deadline in order to accommodate more entries. The nomination formats have been strictly adhered to.”
A participant can take part only if he has produced work in any of the following 17 Indian languages, including Assamese, Bangla, Dogri, English, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Malayalam, Marathi, Nepali, Oriya, Punjabi, Tamil, Telugu and Urdu. In case of bilingual work, one must specify the primary language.
Chaddha further said, “We shall have several eminent luminaries from the media and entertainment field on the judging panel, many of whom are linguists. We are hopeful of getting quality entries that would raise the creative standards.”