Top Story

e4m_logo.png

Home >> Advertising >> Article

Deadline adds 4 new accounts to kitty; total biz upwards of Rs 27 cr

21-June-2011
Font Size   16
Share
Deadline adds 4 new accounts to kitty; total biz upwards of Rs 27 cr

Deadline Advertising has recently bagged Kanchan International Ltd (Marlex), a well-known brand in the home appliances segment. Sources close to the development have informed that Kanchan was a multi-agency pitch.

Commenting on the win, Raju Raut, CEO, Deadline, said, “At Deadline, we are so overjoyed after successful pitches across all categories. Prestigious brands like Kanchan, Darvesh Industries and EMDI have placed immense faith in us. Darvesh Industries has bestowed its trust in Deadline for buying media to market its one-of-its-kind products, ‘FireKiller ’.”

He added, “Kanchan, of course, is a big win for us. Apart from just the creative mandate, we will be the agency for planning, buying and releasing.”

Raut further elaborated, “What won the business for Deadline was the strategy presented for Kanchan. Primarily, they wanted us to bring out a fresh new perspective on the brand positioning and communicate the strength of their brand as a kitchen innovator. And we rightly brought that out in the strategy presentation. During the pitch process, our sole aim was to help the brand to stand out in the clutter of the home appliances market and make it a stronger brand with the right kind of ideas that work in the marketplace.”

On the reason for choosing Deadline, DC Khimavat, Director, Kanchan, said, “What Deadline offered was a great amount of thought in their presentation. We were looking for the right thinking and Deadline impressed us with their media strategy as did their creatives. We hope that this new partnership with Deadline will further fuel our marketing communications strategy and enable us to communicate the brand’s ideology to a wider set of audiences.”

Srinivas Vasu, AVP South, Deadline, added here, “Kanchan is a reputed name to work with and has garnered a significant space in the minds of the home appliances buyer in India today. We will work with Kanchan to further strengthen its position as the undisputed household brand of choice for home appliances.”

Other accounts that the agency has bagged includes Darvesh Industries, Girias Investments and EMDI Institute of Media and Communications. The total worth of these businesses is estimated to be upwards of Rs 27 crore.

Darvesh Industries is a 101-year old organisation which manufactures Firekiller, a revolutionary fire extinguisher product. Girias Investments, on the other hand, is a reputed name in the electronic showrooms business.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India