DDB MudraMax has been appointed as the sole media planning and buying partner for Moen India.
The account was bagged post a multi-agency pitch. Other agencies that participated in the pitch are MEC and Lodestar Universal, share industry sources.
Speaking on the decision to consolidate its business with DDB MudraMax, Smarty Pal Singh, Country Manager, Moen India said, “DDB MudraMax brings a huge amount of knowledge on the efficacy of the various media vehicles. Its analytical approach to provide solutions around our needs is appreciable. The clarity and commitment exhibited by the team drove our decision in their favour. Their expertise in the media domain is a good fit for a growing brand like ours. Our intent is to create a delightful disposition towards the category and make Moen synonymous with the category itself.”
Anwesh Bose, Senior Vice President – Media North & East, DDB MudraMax said, “Moen is a significant win for us and is a big responsibility as well. We are delighted to get the opportunity to work on one of the leading global brands and partnering them in their endeavour to become the best brand in its category in India.”