To strengthen the multi-specialty expertise of the agency and to help build brands in the age of convergence and complex consumer dynamics, DDB MudraMax-Media has appointed Gerald Roche as Senior Vice President.
Roche has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades. In addition to specialising in digital strategy, he has also created several brand building innovations. He has had long stints in India and the Middle East with leading agencies like Carat, OMD, Madison Media and Starcom MediaVest. His experience also includes spells with Television and Outdoor media companies. His last assignment was at Starcom MediaVest where he was appointed as Vice President-Media Buying.
Roche has worked with several established clients like Asian Paints, Aircel, Axis Bank, Britannia, Cadbury (Mondelez), Chrysler, Emirates, Marico, McDonalds, Ranbaxy/Sun Pharma and Tata Chemicals among others. His work with media innovations has won several awards at Goafest and EMVIEs, including two Grand EMVIEs in 2008 and 2012.
Speaking on his appointment, Roche said, “MudraMax- Media and DDB Mudra Group with its array of capabilities, offers clients with outcome focused solutions, that are differentiated and out of the box. I am delighted to be a part of this team.”
Sathyamurthy Namakkal, President, DDB MudraMax-Media and OOH, Roche’s appointment said, “Gerald brings a set of skills to MudraMax; some that are unique and some that complement our current talent and philosophy. His leadership will benefit all our clients, team and media partners.”