DDB MudraMax Media has roped in Amita Karwal as Executive Vice President to head its North & East Operations. Karwal was last with Samsung where she led their media marketing function.
Karwal, with over two decades of diverse experience across media marketing functions and allied areas, has worked with blue chip organisations including Reckitt Benckiser where she not only led the media marketing division but also represented South West Asia at global media forums. On the agency side, Karwal has worked with Lintas, Zenith Optimedia and Ogilvy on brands such as HP, Gillette, Wrigley’s (Joyco), Modi Xerox to name a few.
In an allied area, she’s also had a couple of years of experience in media auditing with Spatial Access and the global agency R3 where she set up the first-of-its-kind auditing practice in Delhi, and also launched the first agency image study in India.
She is strong believer in creating brand value through innovation and this has resulted in several national and international awards for key brand launches
On joining DDB MudraMax - Media, Karwal said, “I am very happy to be part of an agency network that offers truly integrated marketing communication solutions. As a part of DDB MudraMax Media, I look forward to leveraging and integrating our assets holistically.”
Adding to this Sathyamurthy Namakkal, President, DDB MudraMax - Media, said, “In an era when the media profession requires well rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team.”
DDB MudraMax (Engagement & Experience), provides multi-specialty expertise to help build brands in the age of convergence. DDB MudraMax comprises of eleven strategic business units under four disciplines – Media, OOH, Retail and Experiential. These SBUs provide clients seamless solutions across a wide array of media touch points.
DDB MudraMax’s client roster includes ACC, Aditya Birla Group, Aircel, Amway, Asian Paints, Asus India, Bata India, Birla Sun Life Insurance, Carrier Midea, Castrol, Eicher, Eureka Forbes, Experion, Federal Bank, Forever Diamonds, Future Group, Garuda Foods, Gulf Oil, HBO, HCC, HPCL, HT Media, ICICI Bank, Idea Cellular, IDBI, IndiaFirst, India Yamaha Motor, ITC, Jindal Steel, Johnson & Johnson, Jyothy Laboratories, Kalpataru, Kansai Nerolac, Kotak, L&T, Lafarge India, Lenovo, Logitech India, Mahindra Reva, Marico, Metro Railway – Kolkata, Ministry of Tourism, Moen India, Mother Dairy, Nestle, Novartis, Panasonic, PepsiCo, Puma, Reebok, SABMiller, Samsung, Sony Mobile, South Africa Tourism, Standard Chartered, Star India, Tata, Tupperware, Usha International, and Zydus Wellness among others.