Rohit Samarth has been elevated to Head – DDB MudraMax, Experiential effective January 1, 2014. He will report to Mandeep Malhotra, President, DDB MudraMax. In his new role, Samarth will be in charge of the agency’s experiential campaigns nationally.
He had joined DDB MudraMax as Senior Vice President, Terra, its rural marketing agency, in April 2012. As Senior VP, Terra, Samarth has led a number of rural marketing campaigns for ITC, Western Union, Axis Bank and Gulf Oil, among others.
Alvin D’souza, Subhashish Sarkar and Amit Singh, who have been elevated to Head, Experiential – West, North and East, respectively, will be working under Samarth’s guidance.
Commenting on this new appointment, Mandeep Malhotra said, “Rohit has shown passion, hunger and discipline in his current role. Will be looking forward for him making all three infectious in his extended team.”
Prior to DDB MudraMax, Samarth was with Percept Out of Home, where he was the Business Head of its rural vertical, responsible for all its communication and marketing strategies.
Samarth has more than 25 years of experience in the industry. He started his career with Nestle India, and later worked with various other companies such as Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, Federation of Indian Chambers of Commerce and Industry (FICCI), and Linterland.
On his new role, Samarth said, “I have a vision and some strategic thoughts for my new role. Development of strong teams and setting new standards in the experiential business are high on the agenda. It is my sincere belief that DDB Mudra Max’s experiential division, which is already a great force to reckon with in the experiential business, will grow to be one of the most competent and respected experiential communication solutions agencies over the next two years.”