Top Story


Home >> Advertising >> Article

DDB MudraMax bags media duties of Garuda Polyflex Food

Font Size   16
DDB MudraMax bags media duties of Garuda Polyflex Food

DDB MudraMax has won the media mandate for Garuda Polyflex Food, which goes under the brand name Gone Mad. It is one of the youngest brands to have entered the Indian FMCG industry. The pitch involved multiple agencies.

Garuda Polyflex Food will be handled out of DDB MudraMax’s Bangalore office.

Commenting on aligning the media duties with DDB MudraMax, V Jayachandran, Managing Director, Garuda Polyflex Food said, “We at Garuda Polyflex Food are very happy to have DDB MudraMax as our media partner. They bring with them significant expertise of having managed media for reputed organisations in India. They also bring the attitude in line with our brand ‘Gone Mad’, which makes them a perfect fit for us. We look forward to a long and fruitful partnership.”

On winning the account, Anilkumar Sathiraju, AVP and Head South, DDB MudraMax said, “We are very excited to work on this brand called Gone Mad. It is one of its kind and we’ve got some exciting work coming up very soon. Some of the brands coming soon from the house of Garuda Food are something that you need to wait and watch out.”

For the record, Garuda Food is a $500 million, 22-year old food and beverage company, and is a part of Tudung Group, which deals in agri business and FMCG distribution. In the year 2011, Garuda Food entered into a joint venture with Polyflex Group to form Garuda Polyflex Food to bring its line of food and beverages to the Indian market.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship