DDB MudraMax has won the media mandate for Garuda Polyflex Food, which goes under the brand name Gone Mad. It is one of the youngest brands to have entered the Indian FMCG industry. The pitch involved multiple agencies.
Garuda Polyflex Food will be handled out of DDB MudraMax’s Bangalore office.
Commenting on aligning the media duties with DDB MudraMax, V Jayachandran, Managing Director, Garuda Polyflex Food said, “We at Garuda Polyflex Food are very happy to have DDB MudraMax as our media partner. They bring with them significant expertise of having managed media for reputed organisations in India. They also bring the attitude in line with our brand ‘Gone Mad’, which makes them a perfect fit for us. We look forward to a long and fruitful partnership.”
On winning the account, Anilkumar Sathiraju, AVP and Head South, DDB MudraMax said, “We are very excited to work on this brand called Gone Mad. It is one of its kind and we’ve got some exciting work coming up very soon. Some of the brands coming soon from the house of Garuda Food are something that you need to wait and watch out.”
For the record, Garuda Food is a $500 million, 22-year old food and beverage company, and is a part of Tudung Group, which deals in agri business and FMCG distribution. In the year 2011, Garuda Food entered into a joint venture with Polyflex Group to form Garuda Polyflex Food to bring its line of food and beverages to the Indian market.