Top Story


Home >> Advertising >> Article

DDB MudraMax bags media duties of Ashok Leyland

Font Size   16
DDB MudraMax bags media duties of Ashok Leyland

DDB MudraMax, the experience and engagement network of the DDB Mudra Group has bagged the media duties of Ashok Leyland - Heavy Vehicles. The incumbent on the business is Mindshare.

Speaking on the win, Pratap Bose, Chief Operating Officer, DDB Mudra Group said, “This win comes on the back of Ashok Leyland awarding us its LCV business last year and it is indeed gratifying that our client has reposed their faith in us again. For me, that is what I am most happy about.”
The size of the business is said to be in the range of Rs 25 crore. It will be handled out of DDB Mudra Max, Chennai office.

Commenting on choosing DDB MudraMax, Alok Saraogi, Head – Brand and Marketing Communications, Ashok Leyland said, “DDBMudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Its strategy is insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we have consolidated all media business for the overall benefit of the group.”

Sathyamurthy Namakkal, President and Head – DDB MudraMax, Media said, “This is a prestigious win for us. With this alignment, DDB Mudra Max consolidates as the sole media AoR for Ashok Leyland.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.