DDB MudraMax, the experience and engagement network of the DDB Mudra Group has bagged the media duties of Ashok Leyland - Heavy Vehicles. The incumbent on the business is Mindshare.
Speaking on the win, Pratap Bose, Chief Operating Officer, DDB Mudra Group said, “This win comes on the back of Ashok Leyland awarding us its LCV business last year and it is indeed gratifying that our client has reposed their faith in us again. For me, that is what I am most happy about.”
The size of the business is said to be in the range of Rs 25 crore. It will be handled out of DDB Mudra Max, Chennai office.
Commenting on choosing DDB MudraMax, Alok Saraogi, Head – Brand and Marketing Communications, Ashok Leyland said, “DDBMudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Its strategy is insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we have consolidated all media business for the overall benefit of the group.”
Sathyamurthy Namakkal, President and Head – DDB MudraMax, Media said, “This is a prestigious win for us. With this alignment, DDB Mudra Max consolidates as the sole media AoR for Ashok Leyland.”