DDB Mudra Group has won the media and creative duties of Twitter, confirm industry sources. The account size is estimated to be around Rs 40-50 crore. Twitter is slated to launch a campaign very soon with an aggressive focus on its brand and the creative work for the campaign is already said to be underway. Twitter and DDB Mudra did not confirm or deny the news at the time of filing this report.
Twitter has been making few strategic tie-ups and acquisitions in the recent past. The brand signed up with Reliance Communications, the Global Telecom Sponsor of the ICC World Cup 2015, to provide RCOM customers with a platform to follow global commentary, encouraging non-Twitter users to start using the medium as well.
Earlier this year the brand also acquired Bangalore-based ‘Missed Call’ marketing platform, ZipDial. The deal is said to be in the region of $30 million. For Twitter, which has stated that its focus is on increasing user base in India and other emerging geographies, this move might prove significant. Twitter can now use ZipDial to reach developing markets users with meagre data plans or patchy internet connectivity.