Sony MAX and MAX2, the premium Hindi movie channels have roped in DDB Mudra as their new creative agency. The decision was closed following a competitive pitch by a few selectively invited agencies.
Commencing from 1st October, DDB Mudra will handle the creative duties for the brands MAX & MAX2 which were previously handled by J Walter Thompson. Both MAX & MAX2 have always built distinctive brand imagery for themselves to stand out in a highly cluttered industry and have sustained their leadership position through their effective and high on recall brand communication.
Commenting on this change Vaishali Sharma, VP Marketing & Communications, MAX & MAX2 said, “With the ever changing business environment, it is important to continuously reinvent and innovate as a market leader. We are happy to have DDB Mudra as our new agency on board and look forward to working with them. We are confident that they will provide us with a fresh perspective for our campaigns and will enable us to scale new heights.”
Rajiv Sabnis, Executive Director & President, DDB Mudra Group said, "If Bollywood and cricket are like religion in India, then MAX is the temple at which Indian viewers pay obeisance. MAX is the original Bollywood movie channel. Through its exciting and interesting bouquet of Hindi movies, it has enthralled Bollywood fans across India. Add to that the mega entertainment of IPL. You can't ask for better. The DDB Mudra mandate is to take this obsession with Bollywood and cricket to the next level.”