DDB Mudra West has won the creative mandate for one of India’s largest private sector general insurance company - ICICI Lombard General Insurance, post a rigorous multi-agency pitch. DDB Mudra West’s Mumbai team will lead the account.
On winning the account, Rajiv Sabnis, Executive Director, DDB Mudra Group & President, DDB Mudra West, said, “ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as "Nibhaye Vaade" in its communication. Our challenge was to give sharper meaning to this promise while also contextualizing General Insurance in a new light. Most of General Insurance (Auto, Travel, Health) bought today is transactional and more or less mandated. We presented our point-of-view on how to make this category more relevant to people's lives. It is an interesting journey and we are excited that ICICI Lombard chose DDB Mudra to take the brand to the next level."