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DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning

DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning

Author | exchange4media News Service | Tuesday, Dec 02,2014 8:59 AM

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DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning

DDB Mudra Group has recently announced the appointment of Sumeer Mathur as Senior VP & Head, Strategic Planning for DDB Mudra North. Based out of DDB Mudra North’s Gurgaon office, Mathur will work closely with Aditya Kanthy, National Strategic Planning Head, to lead planning and brand management for DDB Mudra North.

Mathur brings to the agency an experience of over 15 years in communications across brands while being based in Mumbai and Delhi. Mathur has worked with leading brands, across categories ranging from automobiles (Hyundai & Tata motors) FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), Household Appliances and Home Electronics (LG and Microsoft), Social Health (USAID), Airlines (Kingfisher airlines, Spice Jet) and Hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever Brands (Fair & lovely, Lifebuoy shampoo, Clinic all Clear) for the South East Asian markets.

Before joining DDB Mudra North, Mathur was associated with JWT (Delhi). During his tenure at JWT, he led award winning campaigns for Airtel Money and Microsoft. Apart from JWT, he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.

On joining DDB Mudra North, Mathur said, “I am quite excited by the opportunity DDB Mudra North offers. While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana.”

Quoting on Mathur’s appointment, Aditya Kanthy, National Strategic Planning Head, DDB Mudra Group said, “We’re thrilled to have Sumeer on board. He’s an incredible talent. Vandana, Sambit and Sumeer make a formidable team in Delhi. He’s excited about working with all the DDB Mudra Group agencies under one roof and leading our bright young team to create influence and apply creative thinking for business growth. We’ve got a lot to do to be the best agency in the city and he’s up for it.”

Said Vandana Das, President, DDB Mudra North, “I’m so excited to have Sumeer as part of the DDB Mudra group in Delhi. Sumeer is a dynamic leader & brings with him experience & maturity that is required to strengthen existing brands while ensuring that we are on a growth drive. I believe that he is a great asset & we can use his skills and talents in making our agency reach new heights.”

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