Cannes Lions 2012 has announced shortlisted entries for the Promo & Activation category. A total of four entries have made it to the shortlist from India.
DDB Mudra Group’s entry ‘The Killing Stapler’ for Sanctuary Magazine has made it to the shortlist under sub-category ‘Best Use of Guerilla Marketing in a Promotional Campaign’.
JWT India’s entry ‘God’s Own Delivery Boys’ for The Times of India has been shortlisted under sub-category ‘Publications & Media’.
Leo Burnett’s entry ‘Ink Pad’ for Door Step School has made it to the shortlist under sub-category ‘Charities’.
Percept/H’s entry ‘The Anti-Terror Bag’ for Percept has been shortlisted under sub-category ‘Public Health & Safety, Pubic Awareness Messages’.
Nick Worthington, Creative Chairman, Colenso BBDO is the Jury President and Pratap Bose, Chief Operating Officer, DDB Mudra Group is the Jury Member from India in the category this year.
The number of entries submitted by Indian agencies has dropped from 89 entries last year to 85 this year. There is an increase in total number of entries however, with 2674 entries from 71 countries competing in this competition, as compared to 2125 entries in 2011.
The Promo & Activation Lions trophies will be presented during the Promo & Activation, PR and Direct Lions Awards ceremony, which will take place on Monday evening, June 18 at the Grand Auditorium, Palais des Festivals.
Promo & Activation as a category was launched in 2006. Cannes Lions defines ‘Promo & Activation’ as activity which is designed to create immediate activation and/or offer for the sales of a product or service which may be affected using sampling, tie-ins, competitions, events, in-store advertising, exhibitions and other promotional vehicles, such as digital media. Promo & Activation Lions is awarded to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results.