In line with its growth plans, DDB Mudra Group announced a new structure for the group that attempts to simplify the various brands that were part of the erstwhile Mudra Communications Group. John Zeigler Chairman & CEO, DDB Group Asia Pacific, Japan, India and Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group unveiled the new brand and organisation structure of the Group on February 28, 2012.
It may be recalled that Mudra was acquired by Omnicom in 2011 and has now become part of DDB Group Worldwide. Renamed as DDB Mudra Group, the network in India has adopted a new structure, brand identity and architecture. The Group will now comprise eight branded agencies. The three key agencies in the new structure are DDB Mudra, which is the influence & behavioural change agency with a pan India presence, DDB MudraMax, which is the experience and engagement agency which offers media, out-of-home, retail and experiential and Mudra, the partnership for entrepreneurs agency.
DDB Health & Lifestyle, RAPP, Tribal DDB India, Water and Maatra are the specialist agencies in the Group.
DDB Mudra Group also announced that Water, its strategic branding & design Consultancy will join the Interbrand network and will represent Interbrand in India.
As is known, Interbrand is the world’s leading brand consultancy.
In a prepared statement, Simon Bailey, CEO, EMEA & LatAm, Interbrand, said, “It is clearly an exciting development that Water will shortly become Interbrand in India. I join Jez Frampton, Global CEO, Interbrand in extending a warm welcome to the team and in conveying our excitement at the prospect of accelerating the growth of Interbrand in India. This is an extremely positive development and Jez and I both see a bright future ahead.”
Water, as part of the global Interbrand network will continue to be headed by Ashish Mishra, its Chief Strategist & Head since inception, a few years back.