Madhukar Kamath, Group CEO and MD, DDB Mudra Group, has announced that the restructuring of the Mudra Group is complete and shared a slew of changes in responsibility of his ‘A’ team, pursuant to the Group’s integration with Omnicom and DDB Worldwide.
The effective date for the change of identity and the roll-out will be Thursday, March 1, 2012.
With regard to his senior team, Kamath said that Rajiv Sabnis will be President – DDB Mudra Group and will report to Kamath. He will be responsible for building both the DDB Mudra and Mudra brands in Mumbai and the Western region. He will also be responsible for initiating integration projects and business for DDB MudraMax from the existing clients within DDB Mudra and Mudra.
Ranji Cherian, also President – DDB Mudra Group reporting to Kamath, will play a similar role for South.
Anurag Bansal will be Director Finance, DDB Mudra Group. He will now function as deputy to Group CFO, Dilip Upadhyaya.
Apart from his role as Head, Mudra Ahmedabad, Sudarshan Banerjee will now also be Director – Business Development, DDB Mudra Group, and will report to Group Chief Operating Officer, Pratap Bose.
Arijit Ray, currently President – Mudra West, will now work with Kamath on a new assignment in the DDB Mudra Group, possibly in the DDB Asia-Pacific network.
Kamath said, “With these changes in place and with Mandeep Malhotra (Mandy) driving the Experiential, Retail and OOH Agenda; Aneil Deepak (Andee) leading the planning and creative function in DDB MudraMax as National Head – Ideas; NP Sathyamurthy driving the MudraMax media agenda; Venkat Mallik running RAPP and Tribal DDB; Soumitra Sen and his fast expanding DDB Health & Lifestyle practice; Ashish Mishra in Water, and Radha in Maatra and with Vandana Das joining us as President – DDB Mudra Group in Delhi in mid-March, Sonal Dabral coming on board as Chairman & Chief Creative Officer, from March 1, and Pratap working closely with me as Group COO and driving the entire new business agenda, I look forward to exciting days ahead.”