DDB Mudra Group has announced Anurag Bansal as Chief Financial Officer, effective January 1, 2014. Bansal takes over from Dilip Kumar Upadhyaya, who has stepped down after 26 years with the Group. Upadhyaya will, however, continue to be a Consultant to the DDB Mudra Group.
In his new role, Bansal will oversee the Finance, Legal & Commercial and Information Technology functions of all entities under the Group, in addition to heading the financial integration of the DDB Mudra Group with Omnicom Group Inc.
Commenting on the development, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group said, “Anurag, in the short span of six years with us, has grown tremendously within the DDB Mudra Group. Apart from his professional capability and competence, I truly admire his energy, enthusiasm and leadership qualities. I am glad to have him partner me in our next phase of growth.”
Bansal has over 16 years of experience. He is also a trustee of the Mudra Foundation for Communications Research and Education. He has been instrumental in starting key business initiatives and forging business alliances and joint ventures.
On his new role, Bansal said, “The CFO of today is very different from the CFO of even a decade ago. The CFO’s role today goes beyond the mere accuracy of numbers. Apart from implementing a robust process for financial information, compliance and corporate governance, together with a high level of risk assessment, he is required to have a more sophisticated understanding of all areas of the business and its operations. The journey for me has just begun and I look forward to some challenging yet exciting times ahead.”