Aditya Kanthy and Amit Kekre, currently Senior VPs, DDB Mudra, have been elevated to the role of National Strategic Planning Heads, DDB Mudra.
In their new roles, Kanthy and Kekre will jointly take on the national mandate of looking after strategy and planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp and Remedy. Arun Sharma in Delhi and Rajesh Sharma in Bangalore will work closely with Kanthy and Kekre, respectively.
Commenting on the promotions, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group said, “Aditya and Amit make a formidable team, both thorough with all facets of strategy planning, yet each with their unique worldview. They have both contributed greatly to strengthening the agency's creative-effectiveness credentials and I am sure together they will take it to greater heights.”
During his decade long stint with the DDB Mudra Group, Kanthy has worked on brands and companies such as Johnson & Johnson, Wrigley’s, Volkswagen, Future Group, Godrej, Dabur and ITC. He has also led the effort to secure campaigns from Nestle, Philips, Reliance BIG TV, L&T, Femina, Yamaha and Emirates.
Kekre began his planning career in 2001, working with Lowe, JWT, Ogilvy on Unilever, Tata Motors, before leaving for a four-year international turn to join Grey Malaysia in a regional planning role on P&G, from where he moved to Grey Australia as Planning Director. Returning to India in 2009, he worked with McCann in Mumbai as VP, Planning before joining the DDB Mudra Group in 2011. Apart from Unilever & P&G, Kekre’s career spans large international brands such as Johnson & Johnson, GSK Sara Lee, Emirates, Lipton, Simplot Australia, Standard Chartered, Government of Australia and Indian multinationals such as Marico, ITC, Godrej, Future Group, and Union Bank of India, to name a few.
On his new role, Kekre said, “Imagination is the beginning of all planning. The last two-and-a-half years that I’ve been with DDB Mudra, I am glad this personal belief has found a turf on which it flourishes. Ours is a truly remarkable team – as adept with tools and processes, as it is with the most fundamental aspect of all communications – exploring people, imagining a different reality, imagining newer narratives. I am proud of our unique and in more ways than one, ‘total’ planning offering. Aditya is an amazing mind. The two of us together are only one of the visible signs of DDB Mudra’s core pillars, Together, we are better.”
Kanthy added here, “DDB Mudra has a legacy of putting strategic thinking at the heart of the work we do. Over the years our management has displayed a serious commitment to planning by investing in an excellent team across the country and it's been paying off. The product has improved, our clients vouch for the quality of the thinking and the planners have forged deep partnerships with the creative and account management teams. With top class brand, media and activation planning under the same roof, we could lead the way in shaping the discipline. Amit’s a terrific partner, we enjoy working with each other and we’re raring to go.”