Top Story

e4m_logo.png

Home >> Cannes Lions 2012 >> Article

DDB Mudra believes it will score big @Cannes

18-June-2012
Font Size   16
DDB Mudra believes it will score big @Cannes

Cannes Lions 2011 saw Mudra Communications leading the Indian tally with its entry ‘Silent Anthem’, done for Reliance Media Works. Mudra’s tally included three Silver Lions, five Bronze Lions and nine shortlisted entries. Will the agency retain its winning streak, remains to be seen.

The agency’s entries include work done for Stedfast Shredders, Blossom Books, Prism Papyrus and Geebees Beverages.

“This time we have better quality work; campaigns such as Coffee Gold, Anti Corruption and Paper Shredder have a good chance of winning this year,” said Deepak Singh, Creative Director, DDB Mudra Mumbai.

Singh believes that lack of technology and innovation are the reasons why Indian agencies miss out on gunning big metals at Cannes. “Activation and innovations are taking bigger points across the globe in all the award functions,” he shared.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.