Top Story

e4m_logo.png

Home >> Advertising >> Article

DDB Mudra bags Rs 20-cr IL&FS Investsmart account

22-May-2008
Font Size   16
DDB Mudra bags Rs 20-cr IL&FS Investsmart account

DDB Mudra has been assigned the creative and media duties of IL&FS Investsmart following a two-stage multi-agency pitch. From an initial round of 15 agencies, five had made it to the final round. Other agencies in fray included Leo Burnett, Ambience, Rediffusion DYR and Lowe. The account size is pegged at around Rs 20 crore.

Commenting on the win, J Mani, President, DDB Mudra, said, “In the last couple of years, the action in the broking industry has increased manifold. We are looking to create strong brand differentiation for IL&FS Investsmart in a category that is seemingly getting commoditised.”

IL&FS Investsmart was set up by IL&FS in 1997 and offers investment management and advisory services, equity and debt broking, and commodity broking among other financial services.

DDB Mudra, a Mudra Group agency, is a full service outfit that counts Reliance ADAG, J&J, and Hindustan Unilever among its clients.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video