Top Story

e4m_logo.png

Home >> Advertising >> Article

DDB Mudra bags Rs 20-cr IL&FS Investsmart account

22-May-2008
Font Size   16
Share
DDB Mudra bags Rs 20-cr IL&FS Investsmart account

DDB Mudra has been assigned the creative and media duties of IL&FS Investsmart following a two-stage multi-agency pitch. From an initial round of 15 agencies, five had made it to the final round. Other agencies in fray included Leo Burnett, Ambience, Rediffusion DYR and Lowe. The account size is pegged at around Rs 20 crore.

Commenting on the win, J Mani, President, DDB Mudra, said, “In the last couple of years, the action in the broking industry has increased manifold. We are looking to create strong brand differentiation for IL&FS Investsmart in a category that is seemingly getting commoditised.”

IL&FS Investsmart was set up by IL&FS in 1997 and offers investment management and advisory services, equity and debt broking, and commodity broking among other financial services.

DDB Mudra, a Mudra Group agency, is a full service outfit that counts Reliance ADAG, J&J, and Hindustan Unilever among its clients.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...