Top Story


Home >> Advertising >> Article

DDB Mudra bags Rs 20-cr IL&FS Investsmart account

Font Size   16
DDB Mudra bags Rs 20-cr IL&FS Investsmart account

DDB Mudra has been assigned the creative and media duties of IL&FS Investsmart following a two-stage multi-agency pitch. From an initial round of 15 agencies, five had made it to the final round. Other agencies in fray included Leo Burnett, Ambience, Rediffusion DYR and Lowe. The account size is pegged at around Rs 20 crore.

Commenting on the win, J Mani, President, DDB Mudra, said, “In the last couple of years, the action in the broking industry has increased manifold. We are looking to create strong brand differentiation for IL&FS Investsmart in a category that is seemingly getting commoditised.”

IL&FS Investsmart was set up by IL&FS in 1997 and offers investment management and advisory services, equity and debt broking, and commodity broking among other financial services.

DDB Mudra, a Mudra Group agency, is a full service outfit that counts Reliance ADAG, J&J, and Hindustan Unilever among its clients.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46