Bata has appointed DDB Mudra Delhi as its dedicated integrated marketing and communications agency, starting December 2012.
DDB Mudra will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range.
Speaking on engaging DDB Mudra Delhi, Rajeev Gopalakrishnan, Group Managing Director, Bata India said, “DDB Mudra’s robust experience in media, OOH, retail and experiential lifestyle retail has positioned it as our preferred choice. Their understanding of our brand integrated seamlessly with our foreseeable plans. Given the complexities of the retail marketplace and our diverse portfolio of products, it was crucial to select a creative and passionate team to partner Bata in our growth endeavour.”
Bata India has a presence of 1,250 Bata shoe stores across 500 cities in India. It continues to maintain an aggressive momentum on retail expansion, having added 168 new stores so far this year and is resolute in its plans to launch new and exciting styles for the entire family.
Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group, “I am elated about this new win for DDB Mudra Delhi. Bata is one of the oldest and most respected brands in India and represents a very special addition to our list of clients. I am confident that our team in Delhi, consisting of Vandana Das, Talha Mohsin, Mahesh Parab, Xavi Bech and Radhika Das will do an excellent job partnering and building brand Bata.”
Vandana Das, President DDB Mudra Group said, “Bata is one brand we all have grown up with. Needless to say that it’s a prestigious business and it delights us even more to win it particularly at a time when the brand is going through an evolution. There are a host of new offerings planned for the year ahead and we are all geared up and excited.”