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DDB Mudra and Chuo Senko Mutually Agree to Split Ways

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DDB Mudra and Chuo Senko Mutually Agree to Split Ways

Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013. The parting process has been completed in June this year through multiple rounds of discussion and required compliance paperwork .  However, in recognition of the growth opportunities and potential the India market offers, Chuo Senko is now investing aggressively in expanding capabilities and additional capacity in Chuo Senko Advertising India. “We expect 2015 to be our best year yet and 2016 to be many times better. It takes time to find the right mix of people, product and place, and it is a very exciting time for us as we get closer to that sweet spot each day. “said  Chuo Senko in a press statement. 

The press statement further said “ In India we are gradually finding that mix, the right combination to make magic happen. Chuo Senko Advertising India started in India in the first half of 2013 as a full-service advertising agency, partnering with the DDB Mudra Group and getting our bearings in India. From mid-year 2014 we started hiring for our team and things really started kicking off from the last quarter of 2014 with some big wins for us including work for Daikin Airconditioning India, Panasonic India, Triumph Motorbikes, Woolmark and the Korean Cultural Centre India (part of the Embassy of the Republic of Korea). “

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