The Organising Committee of AdAsia 2011 has unveiled the final agenda of the congress, which now includes a session on ‘Conversation as a route to driving certainty’. The topic will be addressed by Chuck Brymer, President & CEO, DDB Worldwide, who has done seminal work on emergence of swarm and its positive ramifications on marketing and brand management and Nikesh Arora, Senior Vice President and Chief Business Officer, Google, who has wide experience in various functions at Google. The session is expected to create high octane inputs for future navigation for marketers.
Also confirmed is a session by BCG Japan on ‘Marketing to Women Consumers in Asia’, which will share insights and analyse traits of the Asian Woman Consumer and will try to ascertain whether her DNA affects her shopping habits. An interactive session with Luis DeAnda, Chief Operating Officer, TBWA\Hakuhodo, Japan will follow.
With only one week to go, the total delegates count has already crossed a formidable 900 from over 25 countries. Corporates such as Nestlé, PepsiCo, The Coca-Cola Company, ITC, Kraft Cadbury, Wrigley’s, Kodak, GPI, Phillips, Axis Bank, Tata Motors, HUL, Bajaj Electricals, among others, have registered with their full support for the Congress.
The Agenda of AdAsia 2011 includes 20 exciting and stimulating sessions conducted by global stalwarts of the industry. The topics have been carefully selected to provoke exciting and cutting edge debates on concerns vital to the marketing, advertising and media fraternity. An erudite panel of world renowned personalities from different walks of life will share their invaluable experiences, insights and sharp analysis of ongoing events, providing new ideas, concepts and a firm handle on how the changes we are witnessing today will translate into trends in the future. They will go beyond analysis to address the question ‘How’ and to elaborate innovative ideas and solutions to key global challenge.
If in the 20th century, the world looked to the West for innovation and progress, in the 21st century it is Asia that is the focus of all attention. AdAsia 2011 is an effort to provide an insight into these changes, an attempt to understand how they will translate into opportunities and challenges for advertising and marketing professionals.
Commenting on the Agenda and the delegate participation, Madhukar Kamath, MD & CEO, Mudra Group and Chairman of AdAsia 2011, said, “The amount of buzz and excitement this event has generated is truly incredible. I can confidently say that this is an Asian event that has caught the interest and attention of the world. Apart from Asia and the Middle East, even delegates from countries like the US, the UK, Australia, Poland and Africa have registered for the event. The magnitude of the event this year is much larger than the previous years with nearly 50 speaker confirmations from across the globe. Delegates of AdAsia 2011 can look forward to intellectually thought-provoking sessions of debates and discussions, which will redefine how we look at the world we operate in. Speakers will include leading lights from the fields of business, marketing, advertising, media and communications.”