Top Story


Home >> Advertising >> Article

DD news portal launched

Font Size   16
DD news portal launched

Doordarshan launched its news portal – Tuesday. A joint initiative of DD and Satyam Infoway, was scheduled to roll out the portal in January, the project has been delayed by almost six months. The total cost of the project has been pegged at Rs 2.5 crore.

Commenting on the launch, Mr. Ram Mohan A V, president, E-Business, Satyam said: ‘‘ is the first DD vertical channel, paving the way for the launch of the other channels in a phased manner.’’ The portal has been built on the leading edge BroadVision platform, which enables personalisation of content. The site will also offer video on demand and live streaming of news bulletins.

The next in line will be DD Sports, DD World and then the other channels. Over a period of time, a comprehensive Prasar Bharati portal will be launched to integrate DD and All India Radio (AIR) with links to other relevant organisations.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO