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DB Realty switches creative agency; appoints Rediffusion DYR as creative AoR

27-November-2007
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DB Realty switches creative agency; appoints Rediffusion DYR as creative AoR

Rediffusion DYR has been appointed as the creative AoR for DB Realty, a brand from the real estate sector. The agency will provide all creative solutions required to accelerate the company’s growth in the space.

Prior to Rediffusion, the creative mandate of DB Realty was handled by O&M. Officials have confirmed that there was no pitch called, and that Rediffusion was awarded the creative work considering its good work on some related brands in the past.

Elaborating on the account win, Mahesh Chauhan, President, Rediffusion DYR, said, “We are delighted to be working with DB Realty, and be a part of their ambitions and fuel their growth in the days to come. We will exercise our expertise to capitalise on their expectations and provide all required creative solutions that would work in their favour.”

According to Vinod Goenka, Chairman, DB Realty, “We are partnering with Rediffusion DYR as they are not only optimistic, but are also grounded with plans and concepts, solutions and ideas that are innovative, and have a unique capability to understand the client’s business and perform on set deliverables.”

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