Top Story

e4m_logo.png

Home >> Advertising >> Article

Dawn of a new creative era at Ogilvy India

12-August-2009
Font Size   16
Dawn of a new creative era at Ogilvy India

The creative industry was abuzz with various views on August 11, 2009 on Ogilvy India’s decision to elevate Abhijit Avasthi and Rajiv Rao to National Creative Directors. Some said ‘merit gets credit’, while others said, ‘brave move, great move’. The NCD role was so far held by none other than Piyush Pandey himself, who continues to be the Creative Director and Executive Chairman for the region.

According to Pandey, the core thought behind this decision was to “refresh and recharge” Ogilvy India. He explained, “We are always ahead of the game and we have done this to stay there. This will bring more youthfulness in our work, across disciplines. We are certain that this will pay rich dividends to the agency, and our clients, in context to the future growth of the agency, and the kind of work that comes from Ogilvy India.”

All disciplines that Ogilvy India is in, across all cities, would be reporting to Avasthi and Rao. They would also be responsible for the operations of Meridien and David.

While Avasthi and Rao are looking forward to the task ahead, Avasthi was quick to point out here, “We don’t have a reporting structure in that sense. All of us are partners, and we collaborate. Piyush has never used the word reporting with us. He has never led the agency with that structure – if one wins, all of us win. And that is the kind of work style that would continue to be there at Ogilvy.”

Avasthi also informed that they already had some thoughts in taking the new role forward, a strong component of which would include more disciplines in the Ogilvy fold. He said, “The agency has many talented people, and Rajiv and I are looking at opportunities where the agency can be in newer areas, both advertising and non-advertising. The intention is to continue taking steps that would benefit all involved – that is the people in the agency and our clients.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.